The world has gone digital. The most successful brands and agencies at the forefront of digital marketing know this and are benefitting from the...
TAGSdigital marketing, technology, data, Step It Up Series
CPG marketers are faced with many complex challenges but have the means to overcome those challenges and are eagerly doing so to remain top of mind...
TAGSdigital marketing, data, technology, CPG
MediaMath is a technology company focused on developing robust technology to help clients communicate with customers across the digital ecosystem.
Programmatic isn’t a technological replacement of jobs once performed by humans. Rather, it allows marketers to plan, execute, and optimize digital marketing campaigns more effectively.
Brand marketers need internal buy-in from a number of key stakeholders across the organization to implement programmatic technology. Read more to learn what programmatic technology means for the CFO, CIO, and CMO.
The digital advertising industry is full of terms and acronyms that can make the space seem overly complex. Read this blog post for the key definitions you need to know.
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MediaMath has official access to the Facebook's Exchange. The Facebook Exchange allows marketers to buy ads on Facebook via real-time bidding.