The digital age has changed the game for CPGs, making the consumer consideration phase shorter, yet more competitive. Read the intro to our CPG...
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Our conversation with Winterberry's MD Jonathan Margulies concludes with this post. Read more for the last part of his interview here.
Read Part Two of our Winterberry interview with MD, Jonathan Margulies, and learn what he considers to be the "meta use case" for programmatic.
Read more to learn what some of the big retailers did this year to make their Black Friday successful. What did you do to capitalize on the shortest shopping period in a decade?