Three's not a crowd. Three's company. Here's why advertisers, agencies, and ad tech companies need to come together as an industry.
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Marketers know the advantages of harnessing and optimizing aggregated data intelligence. However, questions remain over how to integrate programmatic as part of a company’s DNA.
As a marketer, it’s important to evaluate the structure and the skills of your team members and your players, in order to succeed time and time again. Just as a football team with players that aren’t coordinated, an organization with siloed departments will be...
Our lives are becoming increasingly reliant on digital video—whether it is via personal computers, mobile devices such as smart phones and tablets, or even televisions streaming online content. More viewers means more available impressions, which means that advertisers...