The digital age has changed the game for CPGs, making the consumer consideration phase shorter, yet more competitive. Read the intro to our CPG...
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Read Part Two of our Winterberry interview with MD, Jonathan Margulies, and learn what he considers to be the "meta use case" for programmatic.
Read more to learn what some of the big retailers did this year to make their Black Friday successful. What did you do to capitalize on the shortest shopping period in a decade?
Are you leveraging this short spanned holiday season to your advantage? Read more to learn how you can get your shoppers to keep coming back.